If you’re ever lacking inspiration, this is something you should absolutely put into practice. Keep a running list of topics you’d like to cover I keep track of these with a list on my Trello board: 3. An easy way to keep track of this on your Trello board is to come up with a nickname for each pillar that you include on your content cards! This exercise will help you further understand your audience and who you are as a brand!īy outlining my pillars, I can make sure that I touch on each of my content pillars at least once every single week. If you don’t already have 3-5 content pillars defined, I would absolutely recommend it. For example: food, travel, self-care, or fashion. Your content pillars are the main subjects that you touch on in your content. If you’re struggling to come up with inspiration for your posts, this is the place to start. Define your content pillars and use your board to make sure you touch on each one at least once a week This is where I start to piece together what days I’ll post them, and what the caption topic is going to be! Here’s an example of what a full week looks like when I break it out post by post: 2. Then, I take the batch of photos I’m planning on posting that week and upload them individually to different cards. This is incredibly helpful when trying to come up for topics/captions that coincide with every post! I start each week’s card with a theme/topic (listed in the Week of XX/XX card), a blog post, and the topic that we will be covering on the Content Creatives Podcast that week. When I can, I try to schedule out my content a month in advance! Below is an example of a full month’s worth of content broken into 4 separate weeks: That’s all! Now time to break down how I personally use my Trello board to organize my content strategy.īreaking your content out week by week makes it must easier to organize and schedule. For the full breakdown of all the vocabulary, you can visit this Trello 101 guide on their website. If you haven’t used Trello before, you might not be familiar with the vocabulary I’ll be using in this blog post! So I wanted to take a quick second to define a few things. Now, I’m going to define different Trello terms you’ll see in this blog post. So I wanted to explain the Trello tool using the definition from their website. If you haven’t used Trello before, you might not understand exactly what it is and what it does. But I did use a referral link to help me work towards the paid version of trello… if I get it one day I’ll let you guys know what the major differences are. And no, this isn’t sponsored! I just really love Trello. It’s such a useful tool! So today I wanted to dive into how I use Trello to plan and organize my content strategy for my blog and Instagram, and how you can do it too. Organizing household chores & upcoming eventsīut it can be used for so much more! They even have different templates for different use cases if you don’t know where to get started.There is a paid version, but personally I get everything I need with the free version! My Instagram manager, Regan, recommended it to me! It’s a way to easily get yourself organized and even collaborate with teams. Trello is a completely free service that I got introduced to a little over a year ago. But I realized the more strategic I was with my content, the more my business grew! So when I decided to buckle down and figure out a solid content strategy, I realized using Trello was the way to go. But you can always sign up for a paid Trello account.As content creators, we all have different ways of planning and preparing our content! I personally have tried a few strategies, including feed planning apps and just winging it. So Trello is free to use, with pretty much no limitations on the number of boards, team members or cards except how large the attachments can be. Similarly, you can ask to get notifications if someone replies to a comment or even track every single change on an entire board. If you’re using Trello to track deadlines or due dates, you can set it up, so you get a notification 24 hours prior to the due date on a card. If you sign up for a paid Trello account (called Trello Gold), you can add custom backgrounds. You can also change the background colors on your board – with five colors to choose from. So you never have to worry about losing information on Trello. The Trello search option allows you to search through all cards really easily. They can be colored, or colorless, and if you use colorless labels they function as keywords as well. If you’re using Trello as a list of to-dos, this is a cool way to see which tasks you haven’t gotten to in a while. Card aging changes the color of the card if there is no recent activity on them.
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